Established in 2022, WTC is the latest venture of Mr Vincent AV, who is the founder and owner of Alappat Metals. WTC aims to manufacture and export a wide range of consumer and industrial goods which includes kitchen and toilet rolls, aluminium extrusions, ACP sheets, PVC doors, PVC sheets, Aluminium Ingot and more.
Why WTC?
In a market that is already laden with so many different established brands selling almost all of the products that we are introducing; one might wonder where we stand or what makes our products different.
Our founder Mr Vincent AV’s decades of experience and contributions to the metal and construction industries in Dubai, particularly at a time when the city was fast evolving to become a major industrial hub in Asia, gave him the vision and confidence to establish his own business empire selling all these products, not only targeting the highly competitive market in India but also the countries in all continents. A brand becomes successful not by just one factor but when multiple factors come together and act. The factors that make WTC different are our team’s innovative ideas, experience, great vision, and confidence. We have great leadership that possesses the culmination of all these plus a hardworking team dedicated to making a change.
Products
Kitchen and toilet rolls
Although our kitchen and toilet rolls are new entrants into the market, they have already started to receive a significant customer base now. First of all, it's the quality of the rolls that make us stand out from the rest of the brands. WTC’s toilet and kitchen rolls are soft, strong and long. At the onset of 2023, we live in a time of unprecedented shortage of paper. People are forced to buy low-quality rolls to fit their budget. This is when we saw the market and the opportunity and decided to roll out kitchen rolls and toilet rolls as the first range of consumer goods from WTC.
In our efforts to cause the least harm to the environment, we make sure that the cellulose for manufacturing our kitchen and toilet rolls comes from suppliers who procure it from sustainably managed forests.
On top of that, we are committed to using plastic-free and environmentally sustainable raw materials for the manufacturing of our products. We also allocate a portion of our profit to spend on eco-friendly causes.